
Heinz Spicy Ketchup: A Bold New Choice for Breakfast

Add a little extra heat to every morning
At Heinz, we believe great mornings start with great food—and let’s be honest, we wish breakfast could be a little more exciting. That’s why we’re introducing Heinz Spicy Ketchup. It’s our bold twist on your favorite classics, infused with the fiery flavor of jalapenos, to make your everyday breakfast memorable.
Think crunchy hash browns, fluffy scrambled eggs, and hot breakfast burritos—a squeeze will take it all to the next level. Our thick, rich texture combines with hearty heat to wake up your taste buds. It’s more than just a condiment; it’s your new morning ritual.
So why are Gen Z and Millennials so obsessed?
Because breakfast isn’t just a meal anymore—it’s more like a key to your day. It’s creativity, comfort, and moments worth sharing. Whether you’re a foodie who loves to try something new or a busy commuter looking for a quick spice boost, Heinz Spicy Ketchup brings an effortless taste to every table.
It’s also the ultimate conversation starter. Meeting up with friends for brunch? Add it to your table and watch it become the show’s star. Want to elevate your WFH breakfast? A squeeze delivers the right amount of heat to keep you focused. It tastes purposeful.
From avocado toast to late-night fries, it’s a delicious all-day companion. Please take it to a picnic, keep it in an office drawer, or tuck it into your weekend camping gear. Heinz Spicy Ketchup fits wherever life takes you.


Here’s the secret: It’s not just for breakfast. Drizzle it on a grilled cheese sandwich, stir it into mayonnaise for a spicy dip, or spruce up homemade tacos with a burst of tangy heat. Heinz Spicy Ketchup pushes the boundaries of traditional flavor.
And it’s easy to make—no recipe required. Just twist, squeeze, and pour. It’s an upgrade that feels effortless but delivers results. We designed it with real life in mind—no extra prep, no mess, and big flavor in every bite.


Want to share the spice?
Tag your creations with the hashtag #SpiceUpYourMorning and join a community celebrating big flavor. We love seeing your food stories, flavor experiments, and how you make Heinz a part of your everyday life.
Because with Heinz, the flavor doesn’t just add on—unlock it now.