Source

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  2. Ayrton Senna yellow Hot Wheels Formula 1 car with blurred race image background” prompt, Reve (new version), 29 Oct. 2025, app.reve.com/home
  3. Barasch, Alex. “After ‘Barbie,’ Mattel Is Raiding Its Entire Toybox.” The New Yorker, Jul 2, 2023. https://www.newyorker.com/magazine/2023/07/10/after-barbie-mattel-is-raiding-its-entire-toybox
  4. Buckley, Thomas. “Mattel Lifts Profit, Overcomes Barbie Sales Dip: Shares Jump.” Bloomberg, Oct 23, 2024. https://www.bloomberg.com/news/articles/2024-10-23/mattel-ceo-s-cost-cuts-boost-profit-overcoming-drop-in-barbie
  5. Glickman, Ben. “Mattel’s Head of Fisher-Price Scothon to Depart as Sales Lag.” The Wall Street Journal, Feb 6, 2024. https://www.wsj.com/business/mattels-head-of-fisher-price-to-depart-as-sales-lag-5463265f
  6. Hart, Connor. “Mattel Lowers Sales Outlook After Barbie Sales Weigh.” The Wall Street Journal, Oct 23, 2024. https://www.wsj.com/business/earnings/mattel-lowers-sales-outlook-after-barbie-sales-weigh-7555f645
  7. Jaya, Satrio Ifandrijanto Putra, Santi Evita Santi, and Suryanto. “Self-Identity as a Trigger for the Impulsive Buying of Hot Wheels collectors.” International Journal of Research Publication and Reviews, vol. 6, no. 10, 2025, pp. 1016‒1021. https://doi.org/10.55248/gengpi.6.1025.3558
  8. JonRacer3. (2025, August 30). Hot Wheels L Case 2025: Unboxing & Track Test [Video]. YouTube. https://www.youtube.com/watch?v=Xj04W6AZ0LM
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  11. Michael Schumacher — The Legend Lives On campaign image with Ferrari F2004 Hot Wheels die-cast model prompt, Reve (new version), 29 Oct. 2025, app.reve.com/home
  12. Two Formula 1 cars racing through the Monaco Grand Prix circuit, promotional image for Hot Wheels × Formula 1 ‘The Line of Legends’ campaign. REVE (New reve version), 29 Oct. 2025, app.reve.com/home
  13. Verdon, Joan. “Barbie Movie Boosted Mattel’s Sales, But Investors Held Their Applause.” Forbes, Oct 25, 2023. https://www.forbes.com/sites/joanverdon/2023/10/25/barbie-movie-boosted-mattels-sales-but-investors-held-their-applause/